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Reaching Out with a P-U-S-H

Reaching Out with a P-U-S-H

Reaching out to others is more simple than this.   The concept is the same, though, but push notifications do not involve a hike up a hill.  They’ve been around since 2008, thanks to Matias Duarte and his team, but it’s the crew at Apple who brought this...
Get Their Attention NOW!

Get Their Attention NOW!

Want to get the word out to your team?  Have you got an important message for your customers or your prospects?  You want to get their attention right now.  So, perhaps you’ll reach for your keyboard and start typing out an email message. Not so...
Blogs + SEO = Business Success

Blogs + SEO = Business Success

Blogs are more than just 500 words about a topic.  They are a way for your customers to find you on the Internet.  If you add new copy to your website on a routine basis, then blogs are a way to encourage people to keep coming back. One equation for online...
The New Norm:  Making Ends Meet

The New Norm: Making Ends Meet

The new norm has taken its toll on business as we know it.  The pandemic has caused sweeping changes within every industry we have from aerospace to the Worldwide web.  Companies worldwide have scrambled to stay afloat by rearranging people, procedures, and...
You Got Mail!

You Got Mail!

You got mail!  Push notifications are much more than a virtual version of “You got mail!”  Better than email, these pushes alert your clients or audience or team with important news.  Even more, the recipients don’t even need to be logged into the app...
Remote Training for Your Team

Remote Training for Your Team

A remote team needs efficient and effective training just as much or even more than a team working at the same location.  By definition, a team needs to work together, combining their efforts to reach a goal. That refers to any team – from a sales team to a...
Marketing Goal:  Content with the Content

Marketing Goal: Content with the Content

Marketing = Content.  Content = Marketing.  Either way you turn the phrase, whichever words and graphics you use in your marketing campaigns become your marketing campaign.  Not only must you be strong in your marketing content, but you must also be...
Push Those Push Notifications

Push Those Push Notifications

Push notifications may be the most significant change in marketing in the 21st century.  Digital advertising allows us to contact others with subtle messages sent to their phones.  Those “nudges” are gentle reminders to potential or current customers about...
Ad Targeting on Facebook:  Bullseye!

Ad Targeting on Facebook: Bullseye!

So, you’ve got your team set up in your own private space on Business Glu, and they have access to your training and other documents for your business.  Now it’s up to you to find leads for them. One of your colleagues suggests that ad targeting in Facebook might...
Using Videos to Build Your Business

Using Videos to Build Your Business

Video marketing is your best bet for boosting your business.  People nowadays read less and less. So, if your marketing plan includes paragraphs of details, your leads may not linger long enough to wade through all of those words to be converted to customers. You...
Multilevel Marketing and Facebook

Multilevel Marketing and Facebook

Facebook has been repurposed.  That may be a problem for multilevel marketing. When something is repurposed, a transformation takes place and a new use for an idea or a product emerges.  Platforms can also be transformed, and that’s what has happened....
No Distractions

No Distractions

Just look at this messy desk!  Albert Einstein had one, too, and in defense of it, he asked a pointed question:  “If a cluttered desk is the sign of a cluttered mind, of what, then, is an empty desk a sign?”  Even so, when people have too many...
Using Facebook for Training?

Using Facebook for Training?

It doesn’t matter whether you are training a team to dive under the ocean or to duplicate sales with your direct sales company.  You need to have a consistent and stable way to connect with each one of your team members.  Many people use Facebook. Perhaps...