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You Got Mail!

You Got Mail!

You got mail!  Push notifications are much more than a virtual version of “You got mail!”  Better than email, these pushes alert your clients or audience or team with important news.  Even more, the recipients don’t even need to be logged into the app...
Marketing Goal:  Content with the Content

Marketing Goal: Content with the Content

Marketing = Content.  Content = Marketing.  Either way you turn the phrase, whichever words and graphics you use in your marketing campaigns become your marketing campaign.  Not only must you be strong in your marketing content, but you must also be...
Push Those Push Notifications

Push Those Push Notifications

Push notifications may be the most significant change in marketing in the 21st century.  Digital advertising allows us to contact others with subtle messages sent to their phones.  Those “nudges” are gentle reminders to potential or current customers about...
Ad Targeting on Facebook:  Bullseye!

Ad Targeting on Facebook: Bullseye!

So, you’ve got your team set up in your own private space on Business Glu, and they have access to your training and other documents for your business.  Now it’s up to you to find leads for them. One of your colleagues suggests that ad targeting in Facebook might...
Using Videos to Build Your Business

Using Videos to Build Your Business

Video marketing is your best bet for boosting your business.  People nowadays read less and less. So, if your marketing plan includes paragraphs of details, your leads may not linger long enough to wade through all of those words to be converted to customers. You...
Multilevel Marketing and Facebook

Multilevel Marketing and Facebook

Facebook has been repurposed.  That may be a problem for multilevel marketing. When something is repurposed, a transformation takes place and a new use for an idea or a product emerges.  Platforms can also be transformed, and that’s what has happened....