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Reaching Out with a P-U-S-H

Reaching Out with a P-U-S-H

Reaching out to others is more simple than this.   The concept is the same, though, but push notifications do not involve a hike up a hill.  They’ve been around since 2008, thanks to Matias Duarte and his team, but it’s the crew at Apple who brought this...
Push Those Push Notifications

Push Those Push Notifications

Push notifications may be the most significant change in marketing in the 21st century.  Digital advertising allows us to contact others with subtle messages sent to their phones.  Those “nudges” are gentle reminders to potential or current customers about...