Select Page
The New Norm:  Making Ends Meet

The New Norm: Making Ends Meet

The new norm has taken its toll on business as we know it.  The pandemic has caused sweeping changes within every industry we have from aerospace to the Worldwide web.  Companies worldwide have scrambled to stay afloat by rearranging people, procedures, and...
You Got Mail!

You Got Mail!

You got mail!  Push notifications are much more than a virtual version of “You got mail!”  Better than email, these pushes alert your clients or audience or team with important news.  Even more, the recipients don’t even need to be logged into the app...
Remote Training for Your Team

Remote Training for Your Team

A remote team needs efficient and effective training just as much or even more than a team working at the same location.  By definition, a team needs to work together, combining their efforts to reach a goal. That refers to any team – from a sales team to a...
Marketing Goal:  Content with the Content

Marketing Goal: Content with the Content

Marketing = Content.  Content = Marketing.  Either way you turn the phrase, whichever words and graphics you use in your marketing campaigns become your marketing campaign.  Not only must you be strong in your marketing content, but you must also be...
Push Those Push Notifications

Push Those Push Notifications

Push notifications may be the most significant change in marketing in the 21st century.  Digital advertising allows us to contact others with subtle messages sent to their phones.  Those “nudges” are gentle reminders to potential or current customers about...
Ad Targeting on Facebook:  Bullseye!

Ad Targeting on Facebook: Bullseye!

So, you’ve got your team set up in your own private space on Business Glu, and they have access to your training and other documents for your business.  Now it’s up to you to find leads for them. One of your colleagues suggests that ad targeting in Facebook might...